21 February, 2022
Unleash The Promotional Possibilities Of Custom Caps
If you want to add some style to your next promotion, you can’t go past custom caps. Choose between embroidery, screen print or full-colour digital transfers to make your brand stand out and give your clients something to remember. Below are some of the best ways to use custom caps.
- Unisex caps are ideal to market to both men and women: Compared to clothing, caps are a much easier product as they are unisex and are designed to fit both men and women. Caps have adjustable straps which means you only need to buy one size to fit everyone. It also means you don’t have to worry when handing it out. Just throw them out into the crowd knowing everyone who grabs one can wear it.
- Caps Are Walking Billboards: Nothing is more visible than a cap. It is at almost eye level to people passing by and depending on the type of cap you have chosen and the branding used they are easy to spot and read ad can be attention-grabbing. Every time the person leaves their house and wears the cap, they become a walking billboard for your company. If they go to any crowded areas, imagine how many people will see the cap and see your branding. As long as you make the cap stylish it will be their go-to cap each day.
- Target A Younger Audience: If you need to try and reach out to a youth-orientated crowd, nothing works better than a custom cap. They are always in fashion and you’ll see many celebrities wearing them as well, which make them more attractive for youngsters to wear. Right now, the fashion is for trucker caps, so to stay current, these would be the best to use. Ideally, aim for a cap they would love to wear and also take selfies. This is a great way for your brand to spread – and at no cost to you or the company, except for the original outlay of purchasing the cap.
- Perfect For Large Scale Promotions: When it comes to mass advertising, a cap is an ideal option. When purchased in large bulk quantities caps are very affordable and if you can weight 12 weeks, doing a custom job from overseas will save you even more. You can get up to a 30% discount on local prices. Unlike other gimmicky items that will just get thrown out, nobody throws a cap out. You are certain to get a lot of use from it, so at large events, they make the perfect gift. Imagine a crowd at an outdoor concert all wearing your cap and it being televised – now that’s priceless!
- Plenty Of Design Options: Unlike other promotional products where you are usually limited to the type of branding and where you can brand when it comes to caps the options are almost limitless. Let’s start with the actual branding. You can do standard embroidery or build it up and do 3D embroidery. You have the screen printing or also full-colour digital transfers for that extra wow factor. You can get custom labels put inside. You can have the buckle section stamped or engraved. Inside the cap, the inner seams can have branding. You can deboss certain cap peaks for a subtle, yet stylish effect. You can put dome markers on the peak, or add appliques. If getting direct from the factory you can also get full-colour sublimation prints over the entire cap. The design options are limitless.
There are plenty of reasons why custom caps are the perfect way to promote a brand. If you want caps to promote your company and are not sure what would work best for you, just contact us and we’d be happy to discuss options and get the caps that would best suit your promotion.
The Caps Only Team