6 February, 2023

Get Your Brand on a Cap: 4 Ideas to Spread the Word

Whether you’re an athlete looking to take your brand from the field to the streets or a business owner needing customised promotional items, branded caps are an excellent way to spread your message. However, with so many different styles and colours available, it can be difficult to choose just one. To help, we’ve devised some creative ways to get your brand on a cap and encourage others to wear it proudly.

1. Put Your Logo on the Side
A branded cap is a great way to get your logo out there and seen by potential customers. Plus, it's a functional item that people will use daily. Here are ways you can get your brand on promotional caps:

i) Use a service like ours to create custom-made caps with your logo embroidered on the side.
ii) Find a local hat maker and have them add your logo to the side of their caps.
iii) Visit flea markets and purchase vintage caps you can sew your logo onto.

2. Allow Employees and Clients to Wear Your Name or Slogan
Wearing your brand is a great way to get free advertising. And what better way to do that than with a cap? A branded cap can help you get your name or slogan out there easily and uniquely.

Here are ideas to get you started
i) Give them away. Give branded caps away at events or as part of a marketing campaign. This is a great way to get people interested in your brand and generate sales.
ii) Sell them. If you have a brick-and-mortar store, sell branded caps in-store or online. This is an easy way to make extra cash and simultaneously promote your brand.
iii) Allow employees to wear them.

3. Use Your Business Color Scheme
Using your business's colour scheme is a great way to get started. This will help create a cohesive look for your brand. You can use different colours for different parts of the cap or keep it simple and use one colour for the entire cap.

Get creative and have fun with it. Add symbols representing your business, like an elephant, heart, smiley face, peace sign or logo. Maybe try adding some abstract shapes like circles or stars. If you don’t want to use colours that match your company branding, you can always choose neutral colours such as black and white, grey and silver or even vibrant shades of green.

4. Pick out Specific Details
Giveaways are a great way to spread the word about your brand. And what's more basic than a branded cap? They're an essential item for summertime fun and can be easily incorporated into any marketing campaign. Here are ideas to get you started.

i) Use them as part of a summertime promotion. Give away branded caps at your next outdoor event or picnic. Customers will love getting a freebie and will be happy to sport your brand in the sun.
ii) Get creative with your designs. Use fun colours and patterns that reflect your brand's personality. And don't forget to include your logo.
iii) Give them away as part of a contest or sweepstakes.

The Caps Only Team