13 July, 2022

Choose the Right Caps for Your Campaign

Choosing the right caps for your political or business campaign can be more difficult than you might think, but there are definitely some good options out there that will help promote your cause. The key to picking the best cap is to identify which caps will be most effective at increasing awareness of your campaign and encouraging donations.

Once you’ve identified your key objectives, you’ll be able to pick the right type of cap that will meet those objectives. Let’s look at some tips for caps to choose for your next campaign:

Relevant or Creative

Whether you’re creating a campaign logo or choosing a colour scheme, you have to choose between making something relevant or creative. While finding a perfect balance between these two elements can be hard, it’s important to recognise which of them is more important in each situation.

In many cases, creatives are for something with both style and substance— so you want something that works. However, if your business aims to highlight certain aspects of an industry, it may be better to make a logo that doesn’t necessarily look great—but is highly functional.

Colourful or Bold

When it comes to campaign caps, sometimes less is more. Consider the colour or pattern of your backdrop and have lettering or images stand out. You can also contrast your brand with complementary colours. For example, if you choose a red cap and want white lettering, stick with black or another dark shade to avoid too much visual stimulation. Use bold colours like reds, oranges, or yellows to capture attention. Neutral shades like white, grey, and black tend to fade into the background of any event.

If you’re a fan of patterned hats instead of solid-coloured ones, don’t be afraid to go big—the larger your logo or design is on your hat, the better people will see it from far.

Sticks in People’s Minds

Your promotional caps work best when people notice your campaign team wearing them. It’s best to wait until near the election or business event day to hand out these unique giveaway items. People are paying close attention to local candidates and will spot your branded hats by then.

If you have signs or billboards up around town, wear your promotional hats whenever you pass by those spots. The brighter and more visible your logo is, the more people will remember it on Election Day. But don’t give these caps away too early—you don’t want to get stuck with a whole batch of inventory that doesn’t fit into your budget just before an election or business event.
When is the Right Time to Use Them?

Make sure you’re consistently giving out your cap designs during the campaign and within other business days. You don’t want voters or customers questioning whether you’re aware of what your logo looks like.

If it’s been a while since your last campaign and people are already familiar with your brand, think about trying something new to freshen things up. And you'll see great results from your branded caps campaign.

The Caps Only Team