16 September, 2022

5 Creative Ways to Use Promotional Caps and Hats

Are you looking for an affordable way to advertise your business? Promotional caps and hats provide an effective way to get your name out there while getting the word out about your business. They are cheap, effective, and fun. The possibilities are endless when it comes to using promotional caps and hats as advertisements.

Here are five creative ways to use them to gain the attention of potential customers.

1. Sell One at Events
If you’re hosting a conference, trade show, or a large event, consider giving away promotional caps at check-in to get attendees thinking about your brand. This method works particularly well for companies that make products sold in retail stores – if shoppers see your logo on caps during their next trip to shopping, they’ll remember your brand. It’s also a cheap way to deliver a compelling message.

2. Raffle off an Event Prize
If you're hosting an event that draws a large crowd, having promotional caps and hats will help people keep your company name at top of their minds. Put a unique twist on your raffle prize by offering something that can be easily worn — like baseball caps. An out-of-the-box prize will get people talking about your company's cool giveaway. Even if it doesn't result in more business now, it could lead to more in the future. In fact, 80% of consumers say they're likely to choose an advertiser after seeing its logo on a hat. Whether you win or lose, everyone wins when they walk away with a useful item.

3. Hold a Name in Hat Contest
A hat contest is a simple, fun way to get your company name out there. Hosting a contest on social media or among employees encourages them to share photos of themselves with your promotional caps on, creating buzz for your brand. To keep things extra fun, consider offering a prize like a gift card or game tickets for whoever submits their favourite image of themselves in your promotional hats. 

4. Add Your Logo to an Existing Cap
If you already own a cap that fits your organisation’s branding, just purchase additional caps with your logo. The most important detail when adding your logo is that it matches well enough to be recognisable but different enough from what other organisations are using to avoid confusion. Consider mixing and matching the colours of your logo or choosing an uncommon font; these small changes can really make an impact without distracting from your main message. 

5. Show Off Your Brand During an Event
Promotional hats have become unique giveaways at events. When someone wears your promotional product at an event, they’re telling their friends that they attended a certain event and that they like what you have to offer. That’s instant brand recognition. Events are a great place to advertise if you can afford them — and if you already work in an industry where people attend events regularly (like music festivals or trade shows), it might be worth putting on your event just for branding purposes.

The Caps Only Team